Portfolio direction
Investment choices, workflow prioritization, product strategy, roadmaps, and executive alignment.
AI platform leadershipJames Coholan · Los Angeles
I combine hands-on depth in agentic systems and cloud architecture with portfolio ownership, team building, product development, executive alignment, adoption, and P&L accountability.

paid subscribers / in under two months
AI product team / hired and led
AI media views / 1.25M watch hours
AI product venture / built through exit
00Director-level scope
Investment choices, workflow prioritization, product strategy, roadmaps, and executive alignment.
Discovery, requirements, 0-to-1 execution, platform architecture, integrations, and release.
Team building, cross-functional delivery, evaluation, governance, enablement, and adoption.
Instrumentation, usage, quality, productivity, growth, P&L, and measurable return.
01Product evidence / 2023 - Now
System1 · 2025 - Now
Own a portfolio of AI agent products and implementation workflows from discovery through P&L. Set product strategy, roadmaps, architecture, instrumentation, release standards, and adoption plans. Built and lead a five-person team across product, engineering, and design.
A production consumer AI platform I architected across SwiftUI, Python microservices, seven models, four data APIs, 38 cloud functions, Firebase, subscriptions, and observability.
DeepChamp
Today's board
A cloud-native AI media and distribution platform I engineered across Python microservices, Kubernetes, GCP, AWS, model pipelines, automated publishing, and audience analytics.
Architected and shipped an automated creative platform with LLMs, ElevenLabs, Stable Diffusion, and generative media workflows. Then owned product, DevOps, GTM, and P&L through acquisition.

02Media / Proof in motion
The work extends from system architecture to product experience, distribution, audience growth, and cultural impact.
01AIA / Product film
03Experience / Career arc
The throughline is full-stack ownership: identify a valuable workflow, architect a trusted system, build the team, earn adoption, and connect the product to business impact.
Lead Product Manager, AI Agents & Emerging Products
AI platform ownership · five-person team · adoption · P&LAI Product Engineer & Enterprise Transformation Consultant
Enterprise AI · platform architecture · GTM · acquisitionManager, Paris Hilton
5.3M live viewers · 35M social impressions · live operationsFounding Team, AI Product Management
260% viewership · 250K impressions · 2K signupsFounder
48M streams · $300K live-event revenueAssociate
$1M in contracts supporting global artists04Method / How I operate
Rank workflows by business value, user pain, feasibility, risk, data readiness, and adoption friction.
Define the product, platform architecture, integrations, evaluation criteria, control points, ownership, and rollout.
Lead product, engineering, design, data, and enablement through production release, training, monitoring, and adoption.
Track usage, quality, cycle time, cost, revenue, margin, and P&L. Reinvest where the evidence supports it.
Technical depth: agents · RAG · MCP · APIs · CLIs · evaluation · observability · cloud architecture · enterprise integrations
05About / Product and platform leader
I work at the boundary between executive strategy and implementation. I translate business priorities into an AI portfolio, organize the team and operating model, guide platform and product decisions, and stay accountable through release, adoption, and financial impact.
Technical + operating proof
06Contact / Let's build
Best fit: Director, Principal, or Lead roles in AI product, platform, transformation, or new products with ownership of strategy, team, implementation, adoption, and business value.