System1 · 2025—Now
AI Agents & Emerging Products
0→1 product leadership across LLM reasoning, RAG, and tool calling—from discovery and roadmap through delivery, growth, and P&L.
Operator dossierJames Coholan · Los Angeles
AI product leader spanning agents, consumer products, growth systems, and entertainment.

paid subscribers / in under two months
revenue multiple / NextGen acquired
AI media views / 1.25M watch hours
01Product evidence / 2023—Now
System1 · 2025—Now
0→1 product leadership across LLM reasoning, RAG, and tool calling—from discovery and roadmap through delivery, growth, and P&L.
A production consumer AI system pairing a SwiftUI product with Python microservices, GCP, Firebase, subscriptions, and observability.
DeepChamp
Today's board
An AI media platform engineered around acquisition, audience intelligence, and retention.
Built an automated creative pipeline with GPT-4o, ElevenLabs, and generative media workflows—then owned the P&L through acquisition.

02Experience / Career arc
“The throughline is audience empathy, systems thinking, and commercial execution.”
Lead Product Manager, AI Agents & Emerging Products
Agentic systems · next-generation products · P&LFounder & CEO
AI products · platform strategy · GTM · acquisitionDigital Strategy Manager, Paris Hilton
5.3M live viewers · 35M social views · 2-minute selloutFounder & CEO
260% viewership · 250K impressions · 2K signupsFounder
48M streams · $300K live-event revenueMusic Central
$1M in contracts supporting global artists03Method / How I operate
Find the sharpest user pain and the commercial wedge worth pursuing.
Turn ambiguity into PRDs, system design, instrumentation, and a roadmap.
Lead design, engineering, data, and GTM to a production outcome.
Read the signal: activation, retention, LTV, churn, and renewals.
04About / Builder + operator
I have built companies, consumer software, AI systems, audience engines, and live experiences. That range lets me connect customer behavior, technical architecture, operating cadence, and business outcomes—without losing the plot between strategy and shipping.
Selected credentials
05Contact / Let's build
Available for senior AI product leadership and select advisory work.