I build AI products people put to work.

Hands-on engineering, product judgment, and close collaboration with the people who use the product.

I work across AI agents, APIs, and cloud systems, from defining the problem through launch and iteration.

James Coholan
James Coholan / Los AngelesLead Product Manager, AI Agents & Emerging Products at System1

Product + engineering

From discovery to deployment

Partners + teams

Engineers, executives, and users

Launch + learning

Adoption, reliability, and growth

Selected work

A few products I have built, led, and operated.

How I work

I like being close to the code and close to the people.

  1. 01

    Start with the workflow

    Understand who needs the product, what they do today, and what a better outcome looks like.

  2. 02

    Make the idea concrete

    Connect the interface, data, model, and tools in a small working implementation.

  3. 03

    Follow the failures

    Use logs, product behavior, and customer feedback to locate the next fix.

  4. 04

    Stay with the product

    Launch, measure adoption and retention, and keep improving the experience.

Experience

2025 - Present

System1

Lead Product Manager, AI Agents & Emerging Products

2023 - 2025

Inova Platforms

AI Product Engineer & Enterprise Transformation Consultant

2018 - 2023

Earlier work

LightTwist, YMU, SYB Creative, WME

Good products start
with a conversation.