An AI venture, built through acquisition.

The problem

Make generative capabilities useful inside a content-marketing workflow. Model outputs had to become something a customer could actually publish.

What made it hard

Four questions shaped the build.

• Which content a marketer needs, and in what form.
• Which models produce it: GPT-4o for language, ElevenLabs for voice, Stable Diffusion for images.
• What the product surface and delivery process look like.
• How the business works: pricing, P&L, and the path to an exit.

The system

A SaaS product that connected language models, voice generation, and image generation through cloud services and a DevOps pipeline into a repeatable content workflow.

What is new

One workflow that turned three kinds of generation into content a customer could ship, instead of three separate tools to stitch together.

The result

NextGen was acquired. I worked across the technical and commercial sides of the company through that transition.